Available for new projects

Helping businesses grow through data-driven paid advertising.

I'm Mohammad Ariful Islam, a media buying strategist with seven years in paid media and over $200K in ad spend managed. I grow e-commerce and service brands with Google Ads, Meta Ads, Klaviyo email and cold email outreach.

Google Ads expert for Shopify
Mohammad Ariful Islam, performance marketing consultant
13xPeak
ROAS
$200K+Ad spend
managed
280%Revenue
growth

Based in Chattogram, Bangladesh. Working with clients in the US, UK, Europe and Australia.

7+Years in paid media
$200K+Ad spend managed across Google, Meta and email
$60K+Monthly revenue driven for one brand
61%E-commerce sales growth in 5 months

Brands I've worked with

  • KmXtend Hair Extensions
  • Ebbflow Cornwall
  • ID SKIN by IntegraDerm
  • Magic Moon Tattoo Supply
  • Izanami
  • BlendX Graphics
  • 0cm
  • Innerlingua Translation Services
  • 777 Exotics Las Vegas Car Rental
  • Snapcycle
  • FundedNext
  • iTrust121
  • 360 DigiTMG
  • Branded Whiteboards
  • Next Ventures
  • Overplay
  • Hill Furnishings

About me

Lead media buyer and growth marketer, focused on profit, not just clicks.

For seven years I've planned and run paid media for e-commerce and service businesses, and I've managed more than $200K in ad budgets across Google Ads, Meta and email along the way.

Today I lead media buying strategy for international brands in the US, UK and Europe, combining full-funnel advertising with Klaviyo email, B2B cold outreach and conversion optimisation. Every decision is backed by data, and every client gets transparent reporting and straight answers.

  • Lead Media Buying StrategistGoogle Ads, Meta Ads and email
  • $200K+Advertising spend managed
  • 7+ yearsIn paid media and growth marketing
  • 100+Projects completed for clients worldwide
  • 13xPeak ROAS for an e-commerce client

Education & activities

2019 - 2024

BBA in Marketing

University of Rajshahi, Bangladesh

Thesis: Impact of AI technology on personalised marketing. An empirical study of how Rajshahi businesses use AI for segmentation, recommendations and content personalisation, and how it affects engagement and loyalty.

Feb 2024 - Apr 2024

Marketing Intern

Next Ventures, Dhaka (on-site)

  • Built offer campaigns (Leap Year, BOGO) on Google and Meta for FundedNext that contributed to over $1M in revenue
  • Supported campaigns on Google, Meta, Bing and X across Nigeria, Egypt, Saudi Arabia, and Arabic, Persian and Turkish audiences
  • Researched market trends and turned campaign data into optimisation recommendations

Leadership & extracurricular

Founding Vice-President, RUMARC Co-founded the Rajshahi University Marketing Club, wrote its constitution and structure, and ran seminars with Marico Bangladesh, the PRAN-RFL job fair and skills workshops.
Organizer, Google Local Guides Meet-up (2018) Led the 87th Bangladesh Local Guides photo walk and geo walk in Chattogram, updating local business data on Google Maps.

Services

What I can do for your business

From the first click to the repeat purchase: paid ads to bring customers in, email to bring them back, and outreach to open new B2B doors.

Google Ads Management

  • Search, Shopping and Performance Max
  • YouTube and Demand Gen
  • Keyword, bid and budget optimisation

Meta Ads (Facebook & Instagram)

  • Prospecting and retargeting funnels
  • UGC and Reels creative testing
  • Conversions and lead generation

TikTok Ads

  • Spark Ads and creator-style content
  • Audience and interest testing
  • Pixel and Events API setup

Merchant Center & Shopping Feeds

  • Product feed setup and optimisation
  • Misrepresentation suspension fixes
  • Free listings and Shopping campaigns

Klaviyo Email Marketing

  • Flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back
  • Campaigns from research to copy, segmentation and personalisation
  • UTM tracking and Shopify discount architecture that protects margin

B2B Cold Email Outreach

  • Targeted lead lists sourced with Apollo.io
  • Email verification with ZeroBounce to protect deliverability
  • Personalised multi-step sequences in Instantly.ai

Tracking & Analytics

  • GA4 with enhanced e-commerce
  • Google Tag Manager and conversions
  • Clear performance reports

E-commerce Growth & CRO

  • Bundles and cross-sells to lift AOV
  • Landing page optimisation
  • Full-funnel growth strategy

Case studies

Real results for real brands

A few of the brands I've worked with, what we did together, and what it delivered.

E-commerce, United States

KmXtend Hair Extensions

Premium hair extensions brand selling across the USA, Canada, UK, Australia and UAE. I lead paid media, email and conversion optimisation: full-funnel Google and Meta campaigns, UGC Reels, remarketing and rebuilt tracking.

  • 13xPeak ROAS
  • $60K+Monthly revenue
  • +65%Conversion rate
  • -50%Cost per acquisition

280% revenue growth within six months.

E-commerce, United Kingdom

Ebbflow Cornwall

Shopify brand from Cornwall. I manage Google Ads and Klaviyo email marketing, and built bundle and combo offers that increase basket size and cross-selling.

  • +61%Sales to £32.6K
  • +22.4%AOV to £64.61
  • +30.3%Orders to 507
  • 2.9xMonthly revenue

Monthly revenue grew from £3.5K in April to a record £10.3K in July 2026.

E-commerce, Germany to US (Feb to Oct 2026)

Magic Moon Tattoo Supply

German tattoo supply brand expanding into the US. I built product-level campaign structures, high-intent keyword strategies and audience segmentation for Google and Meta Ads.

  • 300%+ROAS maintained
  • $12K to $20KMonthly online sales

Scaled spend profitably while keeping returns above target.

Email marketing, United States

0cm Multi-brand Marketplace

Multi-brand Shopify marketplace. I plan and run Klaviyo campaigns end to end, from market and product research to segmentation, copywriting, personalisation and UTM tracking.

  • End-to-endKlaviyo campaign system
  • Margin-safeShopify discount architecture with smart collections
B2B outreach, translation services

Innerlingua Translation Services

B2B and B2C translation company. I built and run their cold email engine, and support website security and technical optimisation.

  1. 1Lead sourcingApollo.io
  2. 2VerificationZeroBounce
  3. 3SequencesInstantly.ai
  4. 4Replies to meetingsBooked calls

Earlier audience research for their paid campaigns delivered a 2x improvement in cost per purchase.

Experience

Where I'm making an impact

Remote roles leading paid media, email and growth for international brands.

  1. May 2025 - Present

    Growth Marketing & Business Development Manager

    KmXtend Hair Extensions, USA (remote, full-time)

    Lead multi-channel paid media, email and CRO across five markets. Up to 13x ROAS and $60K+ monthly revenue.

  2. Feb 2026 - Oct 2026

    Media Buying Consultant

    Magic Moon Tattooing GmbH, Germany (remote, contract)

    Ran Google and Meta Ads for the US market, holding 300%+ ROAS while scaling monthly sales from $12K to $20K.

  3. Apr 2026 - Present

    Google Ads & Email Marketing Manager

    Ebbflow Cornwall, UK (remote)

    Grew sales 61% and AOV 22.4% through campaign optimisation, merchandising and Klaviyo email.

  4. Jul 2026 - Present

    Email Marketing Manager

    0cm, USA (remote, freelance)

    End-to-end Klaviyo campaigns and margin-safe Shopify discount architecture.

  5. Jul 2026 - Present

    Email Marketing Specialist

    Innerlingua Translation Services (remote, freelance)

    B2B cold email with Apollo.io, ZeroBounce and Instantly.ai, plus website security and optimisation.

Certificates

Certifications & awards

Google Analytics Certification

Google Skillshop

2023

Fundamentals of Digital Marketing

Google Digital Garage

2020

Certificate of Appreciation

Youth Opportunities: Fostering Education and Digital Learning

2020

Tools I work with every day

  • Google Ads
  • Meta Ads Manager
  • TikTok Ads
  • Google Analytics 4
  • Tag Manager
  • Shopify
  • KKlaviyo
  • AApollo.io
  • IInstantly.ai
  • ZZeroBounce
  • MMerchant Center

Reviews

What clients say

★★★★★
It is rare to find a partner who is as invested in your business as you are, but Ariful is exactly that. We have worked together for over a year now, and in that time, he has become much more than a digital ads specialist. He is truly my right-hand man. While his technical expertise has led to a significant and measurable increase in our sales, his value goes far beyond the numbers. Ariful keeps me accountable, ensuring that the foundational tasks necessary for a smooth operation are consistently met. Whenever I hit a roadblock or feel stuck on a complex task, he is there to step in, troubleshoot, and find a solution.
MMMichelle MortonKmXtend Hair ExtensionsLinkedIn
★★★★★
Arif has worked with us since April 2026 and has been invaluable to us. He has managed our Google ad account and increased the return on ad spend, as well as advising us to increase basket value through bundles which has had a big impact for us. The email marketing he has set up has been exceptional and he always goes above and beyond. He is hardworking, knowledgeable and always willing. I would recommend him without hesitation.
ATAlice ThomasEbbflowcornwallEmail
★★★★★
Arif has an incredible work ethic, is exceptionally knowledgeable and has transformed the way we approach our advertising strategy. He is proactive, dedicated and genuinely invested in the success of our business. He's introduced some great ideas to our advertising strategy which have reinvigorated our business and most importantly brought great results through increased sales. I would highly recommend him.
ACAnna CornwallEbbflowcornwallEmail
★★★★★
I'm so impressed with what I received from Arif! He really took the time to understand my objectives and what my target audience would look like! I received one of the most detailed audience insight reports I've ever seen ALONG with ways to structure my campaign. I've already seen a 2x improvement in my cost per purchase!
JBJose BurgosInnerlingua Translation ServicesFiverr
★★★★★
Arif is extremely good at his work. A true professional, more helpful than any Ads manager, SEO professional, Web developer we have ever hired. Don't waste time looking for another person, Arif is patient and willing to go the extra mile to make sure you and your team understand what is happening under the hood. Easy 5 star rating.
MMMichael MarzioReal EnglishUpwork
★★★★★
Arif was very helpful. He taught me how to use Google Ads. I'm no expert but he's always there to help me do a health check on my account to make sure it's running smoothly. His rates are reasonable.
THTimothy HillHill FurnishingsUpwork

Contact

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