Prospective Graduate Student (Marketing & Business Analytics)
BBA in Marketing, University of Rajshahi, Bangladesh
Digital marketing professional passionate about leveraging data, experimentation, and strategic insight to drive growth and decision‑making. Skilled in full‑funnel execution, campaign optimization, and marketing analytics across global audiences.
Focused on bridging consumer psychology, platform strategy, and quantitative analysis to help organizations innovate and scale effectively in fast‑changing markets.
Research Interests
- Digital Marketing & Platform Strategy
- Data‑driven Marketing Analytics (SMEs, Emerging Markets)
- Innovation & Consumer Behavior
Publication & Conference Papers
Projects
Education
Bachelor of Business Administration in Marketing — University of Rajshahi, Bangladesh (Jan 2019 - May 2024)
Relevant Coursework: Marketing Management, Advertising & PR, Consumer Behavior, International Business, International Marketing, Strategic Marketing, Business Research Methods, Quantitative Business Analysis, Competitive Analysis, Marketing Research & Digital Marketing.
Work Experiences
Digital Marketing Manager (Remote) — KmXtend Hair Extensions (May 2025 - Present)
- Drove 1300%+ ROAS, generating $40K+/month via full-funnel Google & Meta ads.
- Boosted conversion rate by 65% & reduced CPA by 50% through creative, audience & bid optimization.
- Built UGC-based Reels, remarketing & tracking systems — led to 280% revenue growth in 6 months.
Digital Marketing Intern — NEXT Ventures, Dhaka (Feb 2024 – Apr 2024)
- Supported campaign execution across Google, Meta, Bing & Twitter (X).
- Analyzed international campaigns (Nigeria, Egypt, KSA, etc.).
- Helped raise USD 1,000,000+ via Leap Year & BOGO offer campaigns for FundedNext.
Leadership & Volunteering
Co-Founder | Founding Vice-President — Rajshahi University Marketing Club (RUMARC) (Oct 2023 - Apr 2024)
- Co-founded the club to promote marketing skill‑building, networking & professional growth among students.
- Developed the club constitution & designed governance structure and executive organogram.
- Led major events including seminars with Marico Bangladesh, PRAN‑RFL job fair & workshops on higher studies, CV writing & Excel mastery.
- Managed a dynamic executive team, demonstrating strong leadership & communication skills.
Local Guides Volunteer — Google Local Guides Bangladesh (BDLG)
- Organized the 87th Bangladesh Local Guides Meet‑up (Apr 2018) in collaboration with BDLG.
- Led Photo Walk & Geo Walk in Chittagong to improve business data and imagery on Google Maps.
- Promoted digital mapping awareness and supported community engagement & knowledge sharing.
Certifications & Skills
Certifications: Google Analytics Certification — Google Skillshop (2023); Certificate of Appreciation in Fostering Education & Digital Learning — Youth Opportunities (2020); Fundamentals of Digital Marketing — Google Digital Garage / Skillshop (2020)
Digital Skills: Google Ads, Google Analytics 4, Facebook/Meta Ads, SEM (Expert), SMM (Expert), MS Office
Technical Skills: HTML, CSS, JavaScript (Fundamentals)
Soft Skills: Leadership, Strategic Thinking, Communication, Event Planning
Languages: Bengali (Native), English (Proficient)
Contact
E-mail: [email protected]
Alternative: [email protected]
Cell: +880 1772672143
Address: Dhaka, Bangladesh